November 16, 2007
Wonderbra buzz marketing campaign…
This is a campaign made to catch the attention of the consumers. On the billboard, there is a woman wearing Wonderbra’s underwears and at the momen when it changes of ad, the billboard stops at the level of the model’s neck. Thus, the people in the streets who see the photo blocked on the woman’s body, stare at the ad. It is an original and new way of promoting a product that can allow a company increasing its sales.
Click the link to watch the video: http://fr.youtube.com/watch?v=v0jlRceGBOI
Guinness 2007: The most expensive TV spot
It is a buzz marketing campaign. This ad is the most expensive ever. It has been made for the 80 years of the brand Guinness. The creator is the same as Sony Bravia campaign with the colored rabbits.
The concept is a domino play in the streets with, instead of dominos, cars, books, etc. At the end, a huge glass of Guinness appears and you see people in the street very happy. The slogan is “good things come to those who wait”. Actually, people wait that the fake huge glass of Guinness appears to drink real glass of Guinness.
Click the link to watch the video: http://fr.youtube.com/watch?v=CZTQ9BQUfuc
November 9, 2007
Alternative marketing to sensibilise to the handicap
Here is an ad that presents a picture sticked on a step in the streets on which is written “for some, it’s mount Everest” and the mount Everest itself just above. It is a street marketing campaign made to get people react toward the disabled situation. It was made by students of the School of Visual Arts of New-York. The final goal is to build more handicap facilities. It is an original way of asking a financial help to the State…it makes think.
Hard drugs ad:it kills your brain…
This is an advertising campaign to show the danger of hard drugs. It is a viral marketing campaign. It is a bit shocking, “trash” but I think it is effective. A man is at a party, he goes to the toilets and opens his head to take a small part of his brainn puts it in small pieces and lines it up like cocaïne. This campaign makes react and can make people who already smoke hard drugs think. It is a quite violent ad but,so that people realize that drugs are really bad for health and kill you little by little, that kind of campaign is sometimes necessary.
Click on this link to watch the video: http://www.dailymotion.com/video/xg0tg_hardcorebrainondrugsad
November 2, 2007
Wilkinson ad: viral marketing.
It is a Wilkinson ad made by Tribeca to promote its shaver. Actually, they use a baby who competes with his father to be the one who will have the softest skin. It is a new kind of ad because the baby is shown as a little “warrior” whereas usually, in ads, babies are cute and laugh. In this ad, the baby, who wants to be the one who will receive every hugs from his mother, practises to fight, at the end of the ad, his father! What an original idea!
Click this link to watch the video: http://www.dailymotion.com/video/x2xcuh_fight-for-kisses-wwwffkwilkinsoncom_fun
Dove: talk to your daughter before the industry does…
Here is an interesting campaign to make parents react about the reality and the advertisements, magazines show us. In this ad, it is showed everything a little girl can see around her in the world she lives. She sees perfect body girls, beautiful women, some TV shows in which slim products are exhibited and the esthetic surgery. But Dove wants to remind parents that it is not the real life and to prove them that their little innocent girls are surrounded by the “woman perfection” and the miracle “remedes” to be the perfect one!These girls can be influenced by everything they see and could be tempted to do the same later. The goal of this ad is to show people that nothing is better than the natural beauty.
Click this link to watch the video: http://fr.youtube.com/watch?v=JaH4y6ZjSfE&eurl=http://www.marketing-alternatif.com/
October 16, 2007
Sony Bravia ad: “the rabbits”
This ad is the brand new for the LCD television Sony Bravia made by the Fallon agency. It is an ad made with Play-Doh rabbits which takes place in the street. The concept is that rabbits get multiplicated in different colours (yellow, blue, white, orange…). At the end, they transform into one big red rabbit which desintegrates in little coloured cubes. The slogan is, like in the previous LCD Sony TV Bravia ads ”colour, like no other”. The music chosen is very appropriated, it is “like a rainbow” of the Rolling Stones.
The colours used are very attractive, when you watch the ad, you are like hypnotised by these little coloured rabbits. The goal of this ad is to catch the attention of the viewers and to give him/her the envy of buying this TV with its high image quality.
Click the link to watch the video: http://www.dailymotion.com/video/x34ttw_pub-sony-bravia-playdoh_creation
October 4, 2007
Mc Donalds campaign
Here is campaign launched by Mc Donalds and created by Leo Burnett agency. The concept is to reproduce a sundial with the “M” of Mc Donalds which moves on one of the dishes of Mc Donalds according to the position of the sun, like on the photos above.
Thanks to this process, the consumer does not have to think about what he wants to eat anymore, the sundial chooses for him/her!
September 20, 2007
Wrangler Marketing campaign
this a campaign launched by the clothes brand Wrangler which decided to put 60 models wearing their new collection in the most animated Paris districts. this campaign lasted 2 days (September 7th and 8th)
thanks to this strategy, the brand surprised people and found a new way to expose its clothes.
Click here to see Wrangler video.
September 18, 2007
Hello everybody!
Welcome on my personal blog which deals with alternative marketing.
First, I would like to give you just a little definition of alternative marketing. The aim of this type of marketing is to promote a product or a brand thanks to original ways in the street or on the Internet.
When you visit my blog you discover some different street or buzz marketing campaigns.
Have a good time!
